About me
Education
G raduated from the University of Finance - Marketing, with a Marketing Management major, I always keep myself up to date with Digital Marketing and SEO news to keep pace with today’s fast-evolving technology.
Goal
W ith the business-oriented mindset, I always keep learning about SEO Inbound and Inbound Marketing to help business grow.
Achievements
Advertising projects
This is how many advertising projects I used to handle, including both Facebook and Google Ads.
SEO projects
I were in charged of 23 SEO projects with various niches, such as Recruitment, F&B, Travel, Paddle Board Selling, Pool Builder, Cleaning Service, Health, Beauty, Education and Marketing Agency.
years of experience
5 years experience in SEO, 2 years experience in Ads and Account Management
Experience
GO Branding Online
Position: SEO Trainee
Website: gobranding.com.vn
Work time: Sep 2019 - Aug 2020
NAVEE
Position: SEO Specialist
Website: navee.asia
Work time: Oct 2020 - Apr 2021
Ultimate Index
Position: SEO Specialist
Website: ultimateindex.asia
Work time: Jul 2021 - April 2022
Tech-One Digital Marketing Agency
Position: SEO Leader & Junior Account Manager
Website: tech-one.io
Work time: May 2022 - Present
Main Responsibilities
- Research keywords by Ahrefs and SEMRush.
- Create SEO briefs and work with Content Creation team to write SEO-focused articles.
- Track SEO performance by Ahrefs, Google Search Console and Google Analytics 4.
- Track events on the website by Google Tag Manager.
- Optimize SEO Local.
- Create SEO plan for 6-12 months ahead.
- Conduct and execute SEO for short campaign (seasonal-targeted campaign).
- Plan SEO strategies for both internal and external team members (Content Writing, Technical, Design teams).
- Assist team members during challenging times.
- Keep an eye on KPIs like traffic, leads, and revenue to ensure our team provides the best client experience.
- Conduct CRO audit analysis.
Key Achievements
- During nearly 2 years, I successfully managed more than 10 projects, delivering key results across 3 distinct niches:
- Project 1: “Recruitment” niche - US market
- After 1 year of doing SEO, I achieved a 106.26% increase in organic traffic and a 70.68% rise in organic B2B leads.
- According to Ahrefs, I boosted organic keywords by 837%, from 653 in May 2022 to 5,471 in Jan 2024.
- Successfully deployed a unique heavily-technical solution to help job listing URLs get indexed on Google.
- Project 2: “F&B” niche - US market
- After 6 months of doing SEO, I achieved 78,908.52 in organic revenue, which means 13,151.42 per month on average, increase 267.56% compared to May 2023 (the month before doing SEO).
- According to Ahrefs, I elevated organic keywords by 424.41%, from 1818 in May 2022 to 8,043 in Jan 2024.
- Boosted the “Transactional” and “Commercial” keyword ranking to top 1-3, such as “Ukrainian restaurant,”, “Ukrainian restaurant NYC”, “Buy Ukrainian food online”, etc.
- Project 3: “Dental clinic” niche - US market
- After 6 months of doing SEO, I achieved an significant increase of organic traffic with 556.53%, from July 1 - December 31, 2023, compared to the previous period (34,297 vs 5,224).
- According to Ahrefs, I boosted the organic traffic by 911.25% from May 2023 to Jan 2024.
- Project 1: “Recruitment” niche - US market
Experience Learned
- Setting boundaries at work.
- Managing people.
- Scheduling workload.
- Planning long-term SEO strategy.
- Emailing.
- Communicate with clients.
EF Education First
Position: SEO & Digital Marketing Analyst
Website: ef.com.vn
Work time: June 2024 - Present
Main Responsibilities
Key Achievements
Experience Learned