Whatsapp/Zalo
+84 762 724 768
Ho Chi Minh City, Vietnam
Hi, I'm
Pham Van Hien
I'm a
7 years building search strategies, leading teams, and shipping results across Vietnam, Australia & beyond.
- 40+ SEO projects across 10+ niches
- Built & led a 5-person SEO team from scratch
- #1 rankings for competitive terms on Google Vietnam
- Results recognised by teams in London, Zurich & Japan
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About me
Education
Graduated from the University of Finance & Marketing, Ho Chi Minh City – Marketing Management major.
I’ve always treated learning as part of the job. From SEO fundamentals to technical auditing, paid media, and now AI-assisted workflows – I keep pace with how the industry moves, not just where it’s been.
Goal
I want to build things that last – search strategies that compound, systems that scale, and client relationships built on results, not just reports.
Long term: I’m moving toward leading digital growth operations at a global scale, where SEO, content, paid, and data all speak the same language.
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Achievements
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Advertising ProjectsManaged Facebook and Google Ads across 8 campaigns - optimising for cost-per-conversion, not just clicks.
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SEO ProjectsLed 40+ SEO projects across Recruitment, F&B, Travel, Pool Builder, Cleaning, Health, Education and Marketing Agency niches.
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Years of Experience7 years in SEO, 2 years in paid ads and account management - one consistent focus: results that show in revenue, not just rankings.
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Experience
HiAgency
SEO Operations Manager
July 2025 - Present
hiagency.au
What I Did
- Managed & developed a 5-person SEO team – recruitment, onboarding, training & performance reviews
- Built full ops system in Notion: project management, task tracking, client DB & process documentation
- Led SEO strategy for 10+ clients across e-commerce, B2B & local businesses
- Created standardised audit frameworks: technical, content & competitive analysis
- Developed 6–12 month SEO roadmaps per client
- Built 3 client websites: jaesthetic.com.au (Shopify), hiagency.au (WordPress + Bricks), everydayclean.com.au (Snapps)
- Ran CRO audits & implementation for hairfolli.com
Results
- Grew client organic traffic 5.5× in 4 months despite DNS issues & limited budget
- Delivered 3 client websites from scratch – on time, on brief
- CRO improvements for hairfolli.com drove measurable conversion gains
- Reusable audit templates & SOPs now adopted across all client projects
- Notion ops system significantly reduced team coordination overhead
What I Learned
- Leading a team under pressure with limited resources
- Multi-platform web development: Shopify, WordPress & Snapps
- Managing client expectations when scope or timelines shift
- Process optimisation & systems thinking at team scale
- Cross-functional problem solving across design, tech & strategy
EF Education First
SEO Analyst
June 2024 - July 2025
ef.com.vn
What I Did
- Optimised high-value keywords: “du học”, “du học hè”, “du học tiếng anh ở úc” to improve organic visibility
- Collaborated with EF’s international SEO team in London to align strategies and share local market insights
- Managed and optimised Google Ads & Facebook Ads for ef.com.vn and efacademy.org/vi – focusing on cost-efficiency and conversion rates
- Monitored KPIs weekly: keyword rankings, CTR, visibility and ROAS
- Ran link-building outreach to education agents to strengthen domain authority
Results
- Top 1 – “du học” & “du học hè” on Google Vietnam
- Top 2 – “du học hè singapore” & “du học tiếng anh ở úc”
- Google Ads clicks: +26K (54.1K → 80.1K)
- Conversions: +1.44K (1.1K → 2.54K)
- Cost/conversion: −$3.23 ($12.59 → $9.36)
- Strategies praised by managers in London, Zurich & Japan
What I Learned
- Presenting strategy with confidence to global stakeholders in London, Zurich & Japan
- Reading and analysing data from Looker and Qlik, beyond just GSC
- Balancing local market nuance with international brand direction
- Making paid campaigns efficient – not just active
Tech-One Digital Agency (Moved to BiziBusiness)
SEO Leader & Junior Account Manager
May 2022 - May 2024
tech-one.io
What I Did
- Keyword research using Ahrefs & SEMRush
- Wrote SEO briefs and coordinated with content team to produce SEO-focused articles
- Tracked SEO performance via Ahrefs, Google Search Console & GA4
- Tracked on-site events using Google Tag Manager
- Optimised Local SEO across multiple client sites
- Built 6–12 month SEO strategy plans per client
- Ran seasonal and campaign-based SEO execution
- Coordinated SEO strategies across content, technical & design teams
- Monitored KPIs: traffic, leads & revenue to ensure best client outcomes
- Performed CRO audits and analysis
Results
- Managed 10+ projects across 3 niches over nearly 2 years
- Recruitment: +106% organic traffic · +837% keywords · +70% B2B leads in 1 year
- F&B: +267% organic revenue · +424% keywords in 6 months
- Dental: +556% traffic in 6 months · +911% in 8 months
- Built 6–12 month plans for KMS Technology, UNIS Hanoi, iROCKER US, B.M. Wemple Pools, Boulo Solutions & Veselka
What I Learned
- Setting boundaries and managing expectations at work
- Managing and motivating people, not just tasks
- Scheduling and balancing workload across concurrent projects
- Planning SEO for the long game, not just quick wins
- Writing professional client emails and communicating with confidence
Ultimate Index
SEO Specialist
Jul 2021 - April 2022
ultimateindex.asia
What I Did
- Managed SEO for 3 projects: bioderma.com.vn (Pharmaceutical), quan-bui.com & laangsaigon.com (F&B)
- Tracked performance using Ahrefs, GSC & Google Analytics
- Handled Google Ads campaign for Bioderma
- Built event tracking setups using Google Tag Manager
- Learned technical SEO: site structure, crawlability & indexing
- First exposure to Looker for data reporting
Results
- Successfully managed 3 concurrent client projects across pharmaceutical & F&B niches
- Google Ads campaign for Bioderma delivered measurable traffic growth
- Built foundational tracking infrastructure used across all client projects
What I Learned
- Technical SEO fundamentals – crawlability, indexing & Core Web Vitals
- Event tracking and measurement setup via Google Tag Manager
- Reading and interpreting data in Looker beyond basic GSC reporting
- Managing multiple client projects simultaneously for the first time
Navee - Digital Marketing Agency
SEO Specialist
Oct 2020 - Apr 2021
navee.asia
What I Did
- Managed SEO for 3 projects: navee.asia (Marketing Agency), nhhk.com.vn (Labor Export), chuyengianguyenngoan.com (Fengshui)
- Analysed performance using Ahrefs, GSC & Google Analytics
- Wrote SEO briefs and coordinated with content team on SEO-focused articles
- On-page optimisation: internal linking, title tags, meta descriptions & content structure
- Built backlinks to improve Domain Rating (DR) and URL Rating (UR)
Results
- Top 1 – “cách chạy facebook ads”
- Top 1 – “chuyên gia phong thuỷ”
- Top 3 – “dịch vụ seo” & “dịch vụ seo website”
- Top 3 – “khoá học phong thuỷ”
- Top 5 – “xuất khẩu lao động nhật bản”
What I Learned
- Keyword ranking strategy – search intent, keyword mapping & content optimisation
- On-page SEO execution across diverse niches
- How backlink quality and relevance impact domain authority
- Working independently with minimal supervision on multiple projects
GoBranding
SEO Intern
Sep 2019 - Aug 2020
gobranding.com.vn
What I Did
- First professional SEO role – learned on-page and off-page fundamentals from the ground up
- Executed backlink building campaigns to boost domain metrics
- Developed research habits and awareness of core SEO tools
- Assisted senior SEO specialists with client site optimisations
Results
- Completed full SEO trainee programme across multiple client niches
- Contributed to backlink campaigns that improved DR across assigned client sites
- Built the habits and work ethic that carried through every role since
What I Learned
- SEO on-page and off-page basics – the real foundation
- How to research keywords and understand search behaviour
- The discipline of consistent execution over quick results
- Where the career began – curiosity turned into a craft
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Skills
SEO & Growth
Web & Tech Stack
Leadership & Operations
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