About me
Education
G raduated from the University of Finance - Marketing, with a Marketing Management major, I always keep myself up to date with Digital Marketing and SEO news to keep pace with today’s fast-evolving technology.
Goal
W ith the business-oriented mindset, I always keep learning about SEO Inbound and Inbound Marketing to help business grow.
Achievements
Advertising projects
This is how many advertising projects I used to handle, including both Facebook and Google Ads.
SEO projects
I were in charged of 23 SEO projects with various niches, such as Recruitment, F&B, Travel, Paddle Board Selling, Pool Builder, Cleaning Service, Health, Beauty, Education and Marketing Agency.
years of experience
5 years experience in SEO, 2 years experience in Ads and Account Management
Experience
HiAgency
Position: SEO Manager
Website: hiagency.au
Work time: July 2025 - Present
Team Leadership & Operations:
- Manage and develop 5-person SEO team including recruitment, onboarding, training, and performance reviews
- Built comprehensive company operations system in Notion covering:
- Project management (all client projects, timelines, deliverables)
- Task tracking and team workload allocation
- Client database and file management
- Documentation repository for processes and guidelines
- Conduct weekly 1-on-1s and team training sessions on SEO fundamentals and best practices
- Set KPIs and monitor team performance across multiple concurrent projects
SEO Strategy & Execution:
- Lead SEO strategy and execution for 10+ client projects across e-commerce, B2B services, and local businesses
- Created standardized SEO audit frameworks using Google Sheets:
- Technical SEO audit templates
- Content audit templates
- Competitive analysis frameworks
- Develop 6-12 month SEO roadmaps and strategic plans for clients
- Implement on-page optimization, schema markup, and technical SEO fixes
- Conduct keyword research, content planning, and backlink acquisition strategies
- Track and report performance using Ahrefs, Google Search Console, and GA4
Web Design & Development:
- Design and build complete websites when specialized resources unavailable:
- jaesthetic.com.au (Shopify) - Nail & Lash salon
- hiagency.au (WordPress + Bricks Builder) - Agency website
- everydayclean.com.au (Snapps) - Commercial cleaning service
- Perform conversion rate optimization (CRO) audits and implementation for hairfolli.com
- Apply schema markup and technical optimizations across Shopify and WordPress platforms
Client & Stakeholder Management:
- Collaborate with Australian-based management team on strategy and reporting
- Conduct monthly client reporting and strategy presentations
- Manage client expectations in resource-constrained environment
- Handle escalations and challenging client situations
Key Achievements
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Grew client organic traffic by 5.5x (200 → 1,100 monthly sessions) within 4 months despite technical constraints (DNS issues, limited budget)
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Designed and built 3 client websites: jaesthetic.com.au (Shopify), hiagency.au (WordPress + Bricks), everydayclean.com.au (Snapps)
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Implemented CRO improvements for hairfolli.com resulting in improved conversion rates
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Created reusable SEO audit templates and process documentation adopted across all projects
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Built comprehensive project management system reducing team coordination overhead
Experience Learned
- Team leadership in high-pressure, resource-limited environment
Multi-platform web design and development (Shopify, WordPress, Snapps) - Client expectation management and stakeholder communication
- Process optimization and systems thinking
- Cross-functional problem-solving (covering technical, design, and strategy roles)
EF Education First
Position: SEO & Digital Marketing Analyst
Website: ef.com.vn
Work time: June 2024 - Present
Main Responsibilities
- Optimized high-value keywords related to company services, including "du học", "du học hè", "du học tiếng anh ở úc", to improve organic visibility.
- Collaborated with international SEO team (based in London) to align strategies and share local market insights.
- Supported local market in revamping and optimizing Google Ads and Facebook Ads campaigns for better performance.
- Enhanced Google Ads campaigns for EF Language (ef.com.vn) and EF Academy Vietnam (https://www.efacademy.org/vi/), focusing on cost-efficiency and conversion rates.
- Monitored and reported on key KPIs, including keyword ranking, keyword visibility, CTR, and ROAS, ensuring data-driven decisions.
- Conducted outreach to education agents for link-building initiatives to strengthen domain authority.
Key Achievements
- Achieved top 1 ranking for "du học" and "du học hè", and top 2 ranking for "du học hè singapore" and "du học tiếng anh ở úc" on Google Vietnam.
- Improved Google Ads performance (Sep 16, 2024 – Apr 5, 2025):
- Increased clicks by 26K (from 54.1K to 80.1K).
- Boosted conversions by 1.44K (from 1.1K to 2.54K).
- Reduced cost per conversion by $3.23 (from $12.59 to $9.36).
- Presented optimization strategies to international managers in London, Zurich, and Japan, receiving positive feedback for actionable insights.
Experience Learned
- Developed strong presentation skills through regular reporting to global teams.
- Gained expertise in analyzing data using Google Ads, Facebook Ads dashboards, Looker, and Qlik for performance tracking.
- Enhanced execution skills in managing and optimizing Google Ads and Facebook Ads campaigns.
- Strengthened teamwork and cross-functional collaboration with international and local teams.
Tech-One Digital Marketing Agency
Position: SEO Leader & Junior Account Manager
Website: tech-one.io
Work time: May 2022 - Present
Main Responsibilities
- Research keywords by Ahrefs and SEMRush.
- Create SEO briefs and work with Content Creation team to write SEO-focused articles.
- Track SEO performance by Ahrefs, Google Search Console and Google Analytics 4.
- Track events on the website by Google Tag Manager.
- Optimize SEO Local.
- Create SEO plan for 6-12 months ahead.
- Conduct and execute SEO for short campaign (seasonal-targeted campaign).
- Plan SEO strategies for both internal and external team members (Content Writing, Technical, Design teams).
- Keep an eye on KPIs like traffic, leads, and revenue to ensure our team provides the best client experience.
- Conduct CRO audit analysis.
Key Achivements
Over nearly 2 years, I managed 10+ projects across 3 niches with standout results:
- Recruitment niche: +106% organic traffic, +70% B2B leads, +837% keywords in 1 year.
- F&B niche: +267% organic revenue, +424% keywords in 6 months.
- Dental niche: +556% traffic in 6 months, +911% traffic in 8 months.
- Create 6-12 months plan for KMS Technology, UNIS Hanoi, B.M. Wemple Pools (bmwemplepools.com), iROCKER US, Boulo Solutions, Veselka.
Experience Learned
- Setting boundaries at work.
- Managing people.
- Scheduling workload.
- Planning long-term SEO strategy.
- Emailing.
- Communicating with clients.
Ultimate Index
Position: SEO Specialist
Website: ultimateindex.asia
Work time: Jul 2021 - April 2022
NAVEE
Position: SEO Specialist
Website: navee.asia
Work time: Oct 2020 - Apr 2021
GO Branding Online
Position: SEO Trainee
Website: gobranding.com.vn
Work time: Sep 2019 - Aug 2020